Preparing for an exciting new stage as an independent specialist in SEND planning.
Award-winning Rhiannon was awarded the title Financial Adviser of the Year 2025 at the FT Adviser Diversity Awards
Industry voice Rhiannon has been featured in the Telegraph, Guardian, Investors Chronicle, FT Adviser, Professional Adviser and Citywire New Model Adviser
Leader in SEND planning The Founder and Chair of SENDA, the UK Alliance of Special Educational Needs and Disability Advisers. Rhiannon has provided training to financial advisers on the SENDA advice pathway through the Personal Finance Society, Society of Later Life Advisers and London Institute of Insurance
RHIANNON GOGH FPFS
Rhiannon is the author of Planning With Love, the Amazon #1 bestseller, and the founder of Carers Academy, which provides education, guidance and private consultations (non FCA regulated)
With more than two decades in the finance profession, Rhiannon has the knowledge to navigate even the most complex circumstances - and the ability to explain them without jargon. Her lived experience as a mother to a profoundly autistic son shapes her mission to make planning clearer, kinder and more effective for families.
She speaks regularly for organisations including EFPA Europe, the Personal Finance Society and the National Network of Parent Carer Forums.
“When it came to planning for our family, she knew the hurdles that we were likely to face, the problems we might have and the options that were open to us. She didn’t dictate to us but helped us feel informed and supported, which was exactly what we needed.”